01
Software Engineer
Digital products, AI systems and growth for businesses.
- AI
- Web
- Mobile
- Automation
- Digital Marketing
Software Engineer·AI & Digital Solutions·International Tour Guide
I build digital
experiences.
I guide real-world
adventures.
Software Engineer, AI & Digital Solutions Specialist, and International Tour Guide helping people and businesses experience technology — and Pakistan — differently.
01Identity
Two worlds. One perspective.
Engineering Digital Experiences. Guiding Real-World Experiences.
02About
Technology by profession.
Travel by passion.
With a background in Software Engineering from the University of Lahore and years of experience working with international travellers, I operate at the intersection of technology, creativity and real-world experience. The two halves of my work rarely feel separate — both begin with listening carefully to what someone actually needs, and both end with an experience that has to hold up in the real world.
As an engineer I care about the parts a client never sees — clean architecture, reliable data, APIs that survive real traffic — and the parts they feel every day: interfaces that make sense, AI assistants and automation that quietly remove repetitive work, and the digital growth that follows a product people enjoy using. I would rather ship, measure and improve than promise.
Since 2013 I have guided international tourists — my primary clientele — through the mountains and living cultures of northern Pakistan: Gilgit-Baltistan, Hunza, Skardu, Nagar, Ghizer, Fairy Meadows, Deosai. Every journey is planned personally and with safety in mind: altitude acclimatisation, weather windows, reliable drivers and time with local families rather than a fixed bus schedule.
- CEO at Roshni Solutions
- Software Engineering · University of Lahore
- 2013
- International Tourists
- Pakistan
- 0International travellers
- 0+Northern Pakistan
Two professions. One way of working: understand people first, then build the experience.
03Software Engineering
Engineering digital solutions.
Websites, applications, AI and growth — engineered for speed, scalability and conversion.
- 01
Websites & Web Apps
High-performance websites, portals and dashboards engineered for speed, search and conversion.
- Next.js
- React
- TypeScript
- Tailwind CSS
- Node.js
- +3
- 02
Mobile Apps
Android and iOS apps from a single, maintainable codebase.
- React Native
- Expo
- TypeScript
- Firebase
- REST APIs
- 03
Custom Software & APIs
Bespoke systems, backends and databases for booking, management and operations.
- TypeScript
- Python
- FastAPI
- Express
- PostgreSQL
- +4
- 04
AI Integration & Automation
Assistants, document intelligence and agents that do the repetitive work.
- Claude / OpenAI APIs
- RAG
- Vector search
- Embeddings
- LLM agents
- +3
- 05
UI / UX Design
Interfaces people understand at a glance.
- Figma
- Design tokens
- Prototyping
- Motion
- 06
Digital Growth
SEO, campaigns, analytics and automation that bring qualified leads.
- Technical SEO
- Core Web Vitals
- Schema.org
- Google Ads
- Meta Ads
- +5
- 01
- 02
- 03
04AI Lab
Ask my portfolio AI.
An assistant that answers from this site's actual content — services, stack, projects and journeys — through a secure server-side route, so nothing sensitive ever reaches the browser.
Offline
Hi — I'm the assistant for this portfolio. Ask about services, technologies, projects, or journeys in Pakistan.
Answers are drawn only from this portfolio's content.
How the AI is built
- Every request runs through a secure server-side route — the API key never reaches the browser.
- The system prompt is assembled from the same data files that render these sections.
- If the live model is unreachable, answers still come from the portfolio's own content.
05Case Studies
Work, presented as case studies.
4 live sites and platforms I have built, plus 4 concept builds — problem, architecture, features and what each one delivers.
01Web ApplicationLiveSafarnama Travel Platform
A two-mode tourism web app for Northern Pakistan: a luxury-tour configurator with server-priced quotes, a verified social community and a WebSocket road-hazard alert layer (backend built, not yet hosted).
- React 18
- Vite
- Tailwind CSS
- Leaflet + OpenStreetMap
- FastAPI
- SQLAlchemy + GeoAlchemy2
- +2
02Portfolio WebsiteLiveSarah Saleem Aesthetics
Portfolio site for a certified skincare consultant: a WebGL portrait-relief intro, 17 credentials with certificate scans, treatments and a consultation-request form.
- Next.js 16
- React 19
- TypeScript
- Tailwind CSS v4
- React Three Fiber + three.js
- GSAP ScrollTrigger
- +2
03Portfolio WebsiteLiveAhsan Waseem — Fitness Coach
Single-page portfolio for a fitness coach and pharmacist, with a procedural 3D point-cloud athlete, a filterable gallery and an enquiry form.
- React 19
- TypeScript
- Vite
- Tailwind CSS v4
- GSAP (ScrollTrigger, SplitText)
- React Three Fiber + three.js
- +2
04Portfolio WebsiteLiveMaira — Personal Trainer
Single-page portfolio for Maira, presented on the site as a personal trainer at Structure, Lahore, and clinical psychologist: GSAP motion, a photo gallery, a 3D point-cloud figure and an enquiry form.
- React 19
- TypeScript
- Vite
- Tailwind CSS v4
- GSAP (ScrollTrigger, SplitText)
- React Three Fiber + three.js
- +2
- AI Business Assistant — Chat interface05AI IntegrationConcept build
AI Business Assistant
A retrieval-augmented assistant that answers customer and staff questions from a company's own documents.
- Next.js
- TypeScript
- Claude API
- Embeddings
- PostgreSQL + pgvector
- Redis
- E-Commerce Platform — Storefront06Web ApplicationConcept build
E-Commerce Platform
A storefront, admin and payments stack for a retailer selling across Pakistan and abroad.
- Next.js
- TypeScript
- PostgreSQL
- Prisma
- Stripe
- JazzCash / Easypaisa
- +1
- Tourism & Travel Platform — Destination map07Web ApplicationConcept build
Tourism & Travel Platform
An itinerary builder and enquiry platform for guides and travellers — where both of my worlds meet.
- Next.js
- FastAPI
- PostgreSQL + PostGIS
- Mapbox / Leaflet
- Claude API
- Tailwind CSS
- Mobile Business Application — Order screen08Mobile AppConcept build
Mobile Business Application
An offline-first field app for sales teams: orders, inventory and visits synced when online.
- React Native
- Expo
- SQLite
- Node.js
- PostgreSQL
- Push notifications
Technology and travel — two worlds, one experience.
- A peak in the Karakoram Everything starts with a real place.
- Seen as structure A landscape becomes geometry, data, a model.
- Written as code Structure becomes logic.
- Designed as an interface Logic becomes something people can use.
- Made intelligent Interfaces learn to answer, recommend and act.
- Placed on the map Every product serves a real journey.
- Two worlds, one experience. Technology builds experiences. Travel makes them memorable.
01A real place
A peak in the Karakoram
Everything starts with a real place.
06Tour Guide · Since 2013
Discover Pakistan beyond the map.
Professional tour guiding for international travellers since 2013.
For more than a decade I have welcomed travellers from around the world to the mountains, valleys and living cultures of northern Pakistan — planning journeys that are personal, well-paced and safety-conscious, and sharing places most visitors never find on their own.
Typically included
- Airport pick-up & drop
- Local SIM & cash guidance
- Daily briefings
- Flexible pacing
- Emergency contacts
Photo: Mohsin ali khushallCC BY-SA 4.0Source
Personalised experiences
Itineraries shaped around your pace, interests and travel dates — never a fixed bus schedule.
Photo: AlllexxxisCC BY-SA 4.0Source
Mountain journeys
Hunza, Skardu, Nagar, Ghizer, Fairy Meadows and the high plateau of Deosai.
Photo: Anas4496321CC BY-SA 4.0Source
Local knowledge
Roads, seasons, permits and the small details that make a trip feel effortless.
Photo: Muneeb QaziCC BY-SA 4.0Source
Safety-conscious planning
Altitude acclimatisation, weather windows, reliable drivers and contingency plans.
07Destinations
Where I take people.
Regions of northern Pakistan I guide personally — with the season, altitude and experience each one asks for.
01Hunza
The valley that defines northern Pakistan.
- April – October
- 2,438 m
- 3 – 5 days
- Easy
- Mountains
- Culture
- Photography
The valley that defines northern Pakistan.
- April – October
- 2,438 m
- 3 – 5 days
- Easy
- Mountains
- Culture
- Photography
02Skardu
Gateway to the giants of the Karakoram.
- May – October
- 2,228 m
- 3 – 4 days
- Easy
- Landscapes
- Adventure
- Culture
Gateway to the giants of the Karakoram.
- May – October
- 2,228 m
- 3 – 4 days
- Easy
- Landscapes
- Adventure
- Culture
03Nagar
Glaciers, quiet villages and the face of Rakaposhi.
- May – October
- 2,450 m
- 1 – 3 days
- Moderate
- Mountains
- Local life
- Adventure
Glaciers, quiet villages and the face of Rakaposhi.
- May – October
- 2,450 m
- 1 – 3 days
- Moderate
- Mountains
- Local life
- Adventure
04Ghizer
Lakes and meadows on the road to Shandur.
- May – October
- 2,100 m
- 2 – 3 days
- Easy
- Landscapes
- Local life
- Photography
Lakes and meadows on the road to Shandur.
- May – October
- 2,100 m
- 2 – 3 days
- Easy
- Landscapes
- Local life
- Photography
05Fairy Meadows
A meadow beneath Nanga Parbat.
- June – September
- 3,300 m
- 2 – 3 days
- Moderate
- Adventure
- Mountains
- Photography
A meadow beneath Nanga Parbat.
- June – September
- 3,300 m
- 2 – 3 days
- Moderate
- Adventure
- Mountains
- Photography
06Deosai
The plateau above the clouds.
- July – September
- 4,114 m
- 1 – 2 days
- Moderate
- Landscapes
- Adventure
- Photography
The plateau above the clouds.
- July – September
- 4,114 m
- 1 – 2 days
- Moderate
- Landscapes
- Adventure
- Photography
07Khunjerab
The highest paved border crossing in the world.
- May – October
- 4,693 m
- 1 day
- Moderate
- Adventure
- Landscapes
The highest paved border crossing in the world.
- May – October
- 4,693 m
- 1 day
- Moderate
- Adventure
- Landscapes
08Naltar
Forests, coloured lakes and winter snow.
- June – September · December – February (ski)
- 2,900 m
- 1 – 2 days
- Moderate
- Landscapes
- Adventure
- Local life
Forests, coloured lakes and winter snow.
- June – September · December – February (ski)
- 2,900 m
- 1 – 2 days
- Moderate
- Landscapes
- Adventure
- Local life
09Shigar
A restored fort and the road to K2.
- May – October
- 2,300 m
- 1 – 2 days
- Easy
- Culture
- Landscapes
- Photography
A restored fort and the road to K2.
- May – October
- 2,300 m
- 1 – 2 days
- Easy
- Culture
- Landscapes
- Photography
10Khaplu
Palace, mosque and the Masherbrum skyline.
- May – October
- 2,600 m
- 1 – 2 days
- Easy
- Culture
- Mountains
- Local life
Palace, mosque and the Masherbrum skyline.
- May – October
- 2,600 m
- 1 – 2 days
- Easy
- Culture
- Mountains
- Local life
Every journey is planned around the traveller — request a custom itinerary and I will reply personally.
Plan a custom journey08Journeys
Journeys, shaped around you.
Starting points, not fixed products — every itinerary is built for your dates, pace and interests. No prices online; request a custom itinerary and I reply personally.
Photo: UsmanmiskiCC BY-SA 3.0Source
Hunza Experience
Culture & LandscapesThe classic first journey north: one valley, explored properly, with time to sit still.
- Karakoram Highway drive
- Baltit & Altit forts
- Attabad Lake & Passu
- Hoper glacier
- Easy
- April – October
Photo: Qammer WazirCC BY-SA 4.0Source
Mountain & Culture
Mountains & HeritageHunza's orchards and Baltistan's forts in one loop, connected by some of the finest roads on earth.
- Two valleys, two cultures
- Shigar Fort stay
- Cold deserts & lakes
- Village hospitality
- Moderate
- May – October
Photo: HunzagrapherCC BY-SA 4.0Source
Northern Pakistan
Grand JourneyThe full north for travellers with two weeks and a wish to see how the regions differ.
- Hunza to Khunjerab
- Fairy Meadows
- Skardu, Shigar & Khaplu
- Deosai plateau
- Moderate
- June – September
Custom Private Journey
TailoredTell me who is travelling, how long you have and what you love — I will design the rest.
- Built around your dates
- Private vehicle & guide
- Family, couple or small group
- Special interests welcome
- Flexible
- Year-round (season-dependent routes)
Photo: Samar irfanCC BY-SA 4.0Source
Photography Journey
PhotographyA slower itinerary timed for light and season, with locations chosen for the frame.
- Blossom or autumn timing
- Sunrise & blue-hour locations
- Local portraits with consent
- Night sky at altitude
- Easy
- April (blossom) · October (autumn)
Photo: Syedmuradali22CC BY-SA 4.0Source
Adventure Experience
AdventureFor travellers who want to walk, climb a little and sleep under the stars — planned with acclimatisation in mind.
- Fairy Meadows trek
- Deosai jeep crossing
- Rush Lake or Hoper hikes
- Passu glacier walk
- Demanding
- July – September
09Gallery
Landscapes I guide through.
Photography from the regions I guide.
10Contact
Start the conversation.
Two doors, one person. Choose the conversation you want to start.
For businesses & founders
Websites, applications, AI and automation — tell me what you need and where you are.
For international travellers
A few questions so I can propose a journey around your dates, pace and interests.